Cardinal is a natural skincare brand that helps you connect with your true self and body. It offers a full range of morning and evening routines suitable for all skin types, made with high-quality active ingredients backed by scientific research. All products are dermatologist-tested.
One of their standout products is a UV protection lotion that lets you enjoy the sun safely. The brand's goal is to create products that feel as natural as your own skin, without any heaviness or artificial ingredients.
The client asked us to create a brand identity including a logo, packaging, and business card design. We took inspiration from the serenity of nature and created an earthy, elegant, and bold look, with a minimalist aesthetic. We also incorporated a bird as the brand symbol, which ties the entire branding together.