Cardinal is a skincare and cosmetic brand that was born out of a need to create products suitable for common skin types and has a rich formula of natural ingredients. All products are dermatologically tested and formulated with the purest and highest quality active ingredients supported by scientific research.
Especially this “UV defense lotion” helps protect against sun exposure on a daily basis. Creating this lotion, the brand's mission was to make people feel like they are wearing a natural second skin, without it feeling heavy and fake
The client came to us to create the intelligent brand identity for the package, business card & logo. Our opinion is when everything else is overly complicated, minimalism becomes more noticeable. So we decided to use white & sandy shades as the basis, following our minimalistic vision. We used the bird as the catchy brand symbol, so we placed it in the center of the entire branding.