Hole In The Wall is a an Australian roastery with a friendly laid-back personality. Our challenge was to trace the vibe of a delightful morning cup into bold versatile identity and packaging. Welcoming yellow accents, clear typography and fun illustrations were carefully designed to create an extra warm and pleasant experience and a sense of vibrant community. Additionally, any information such as roast, origin, variety or tasting notes, pops up right where you expect it to be. No need to search for the little details - we know they matter and made them easily seen. Dive in the burst of flavor in the shop, to go or grab some coffee to enjoy at home: we made sure it's always about amazing things to start your day with. Visually and sensory.