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First, before we proceed on the requirements, please take note that some of the questions will require your reference material and/or inspiration for me to see what kind of design you desire for your brand.
Company name to be used in the logo?
Is there a unique story behind the name and business or why you started this business in the first place? This can be something about the owner, business history etc.
Please describe what your company does and who its targeting?
Do you have a particular culture or set of brand values you want to portray in your logo?
If you have an existing brand identity, why isnt it working for you?
Do you have a specific idea in mind for your logo?
Do you have a slogan you want incorporated in your logo?
Try thinking of your logo as having a personality: which adjectives would you use to describe it?
Please choose between 1-3 adjectives
Do you have any color preferences for your logo?
Do you have specific icon, symbol or image that you wish or do not wish to be included in your logo? Or are you looking for text based logo (typography logo)?
Are there any inspiring visuals associated with your business?
Any font styles that you like and why? Any font styles that you dislike and why?
Please include some examples of logos that you like which I could use for inspiration.
This would help me to understand your graphic design style preferences better.
Any additional information.