The client
Aurem is a home fragrance brand dedicated to transforming your space into a sanctuary of calm. With a blendof timeless design and cozy, modern elegance, each piece is created to bring harmony to your home. Rootedin warmth and serenity, the brand invites you to "Breathe in Tranquility" and embrace the beauty of mindfulliving.
Challenge
The brand needed a cohesive identity that exudes calm and comfort while maintaining a sense of modernsophistication. Achieving this delicate harmony was essential to appeal to a mindful, design-consciousaudience. The ultimate goal was to create a visual identity that felt like an invitation to pause, breathe,and embrace a lifestyle of effortless elegance and balance.
Solution
Aurem's identity was thoughtfully crafted to embody its commitment to tranquility and modern living. Drawinginspiration from the gentle forms of the natural world, the design conveys a sense of calm through organicpatterns and nature-inspired photography. Clean, refined typography and a warm, earthy color palette createa harmonious balance between contemporary sophistication and inviting coziness. Every element is designedto reflect the brand's ethos of mindful living, evoking warmth, connection, and a serene appreciationfor natural beauty.
