The client
Higher Love is a playful and modern brand that redefines relaxation with premium CBD gummies. Designed to bring calm and clarity to everyday life, the brand strikes a unique balance between vibrant aesthetics and a chill vibe. Higher Love resonates with modern consumers by delivering stress-free experiences that promote balance, self-care, and joy. The brand's approachable personality is reflected in every detail, making it a standout in the wellness market.
Challenge
The primary challenge was to craft a visual identity and packaging design that reflected the brand's fun and modern personality while staying true to its calming and soothing core. The design had to balance vibrancy with trustworthiness, ensuring that the bright, bold aesthetic didn't overshadow the product's premium quality or calming benefits. Furthermore, the product needed to stand out on busy retail shelves, offering consumers a reason to choose Higher Love in a highly competitive wellness market.
Solution
We crafted a vibrant and approachable design that perfectly embodies Higher Love's playful yet calming nature. The packaging features bold, flavor-inspired colors, like lavender and lime, to create a standout look on crowded shelves while subtly reinforcing the product's soothing qualities. Clean, minimal layouts balance the bright palette, ensuring the design feels modern and uncluttered.
To enhance the brand's personality, we introduced a friendly cannabis leaf character with a calm, welcoming expression, making the product approachable and relatable. The overall design reflects the premium quality of the product while emphasizing relaxation, balance, and joy. This cohesive identity allows Higher Love to resonate with a diverse audience seeking stress relief and self-care.
