About this project
Kavitza is a Croatian coffee brand, founded by a passionate enthusiast committed to delivering the finest beans to the local market. The brand’s name plays cleverly on words—when inviting a friend for coffee in Croatia, you’d say, "Idemo na kavicu".
To bring the brand’s character to life, we’ve focused on bold illustrations that create a vibrant and engaging visual experience, evolving with each coffee variety. These designs highlight the coffee’s origins by featuring women from different African regions where each variety is cultivated.
With such colorful packaging, we’ve balanced the design with a simple yet impactful typographic logo. Together, these elements form a cohesive brand identity — bold, memorable, and effortlessly recognizable.
