The client
VELOUR is a jewelry brand that embodies elegance in motion. Inspired by organic forms and fluid lines, it creates delicate yet expressive pieces for those who appreciate subtle beauty and modern design.
Challenge
The goal was to develop a brand identity that captures VELOUR’s essence—where strength meets softness. The challenge was to balance minimalism with intricate details, ensuring each piece feels timeless, effortless, and deeply personal.
Solution
We crafted a refined and modern identity, highlighting soft contours and light-reflecting textures. A muted, sophisticated palette enhances the brand’s delicate aesthetic, while minimal yet expressive design elements mirror VELOUR’s philosophy—jewelry that seamlessly integrates into everyday elegance.
