About this project
Lazy Jane is a playful, eco-friendly skincare brand that is all about embracing relaxation and self-care. To capture the brand's essence, we created a wavy visual that is both eye-catching and soothing, with shades of soft green and pink to convey a natural and refreshing feeling. Indeed, deep commitment to self-care can take you on a trippy, mind-bending journey of exploration and discovery and that’s what inspired the psychedelic vibe. With Lazy Jane, you can take a moment to unwind, let your hair down, and embrace your inner nature child.