The client
MACHI is a matcha café inspired by Japanese tea culture and the creative vibe of modern cafés. It offers premium organic matcha from Japan in a playful, welcoming space designed for connection, recharging, and creative moments.
Challenge
The goal was to create a brand identity that balances authenticity with modern charm—showcasing high-quality matcha while appealing to a global, design-conscious audience. The challenge was to merge tradition with a fresh, energetic feel.
Solution
We crafted a vibrant identity that blends clean, modern design with whimsical illustrations. A bold logo, signature green, and a cheerful matcha-brewing character bring warmth and personality. Applied across all touchpoints—from packaging to digital—the brand feels playful, refined, and unmistakably MACHI.
