A land that unites
We participated in the development of comprehensive branding for the Odesa region, a distinctive and historically significant Ukrainian territory that represents a unique fusion of maritime heritage and multicultural vibrancy. Strategically positioned along vital trade routes, it encompasses fertile agricultural lands, thriving vineyards, and scenic coastlines. Our scope encompassed creating a visual identity for this remarkable region where over 133 nationalities have created a distinctive cosmopolitan atmosphere, making it a compelling destination for residents, tourists, and investors alike.
Challenge
We encountered the complex task of creating a visual identity that would honor the rich historical heritage of the Odesa region as an integral part of Ukraine while projecting its modern aspirations. A key element of our work was developing a logo that would serve as a contemporary symbol of the region. Our goal was to create a unified brand system that would resonate with multiple stakeholders, from local communities to international investors, while maintaining a strong connection to Odesa’s identity.
Solution
We developed an innovative identity system centered around a logo inspired by global approaches to regional identity design. Our solution balances tradition with modernity through a refined and minimalist approach, stripping away excessive decorative elements while preserving a strong visual connection to the region. By incorporating strategic use of white space and dynamic forms, we created a contemporary aesthetic that remains versatile across various applications and contexts. This design approach bridges Odesa’s rich heritage with its future aspirations, effectively communicating the region’s openness to growth while honoring its historical foundations.
